Purpose built
To maximize your experience
We are dedicated to crafting purpose built gear, designed using cutting edge technology that maximizes quality, performance and ultimately your experience. You’ll have the confidence of knowing you have chosen the right gear, specifically designed to perform in your chosen application.
At Stoney Creek, we recognise the importance of purpose-built gear to face the unpredictability of the environment, the elements and the adventures that come with it. Whether you’re on the hunt, on the job, on the land, or on the water, we know that to get the best outcome, you need the best gear to support you.
Stoney Creek holds innovation at its core. We continue to seek, test and create leading-edge fabric technology, designs and clothing systems that are unparalleled in the market, partnering with top manufacturers to deliver products of the highest standard. Our mission is to maximize your experience, and we set out to achieve this by providing purpose-built gear that is specifically designed for an intended application.
Welcome to
Stoney Creek
NEW ZEALANDS PREMIER OUTDOORS APPAREL AND EQUIPMENT BRAND
At Stoney Creek, we recognise the importance of purpose-built gear to face the unpredictability of the environment, the elements and the adventures that come with it. Whether you’re on the hunt, on the job, on the land, or on the water, we know that to get the best outcome, you need the best gear to support you.
Using cutting edge fabric technology, innovative designs and world-class production, we’ve been pioneering the industry for over 20 years, so we know a thing or two when it comes to crafting purpose -built products that can withstand whatever mother nature throws at you.
HUNTING
Sport Fishing
RURAL
WORKWEAR
Corporate
Lifestyle
Tried, tested &
PROVEN
in the most extreme environments
New Zealand is a country known for its beautiful yet extreme conditions. That’s why us Kiwis have had to get creative when it comes to outdoor equipment. We’re a proud nation seen as a leader in innovation and technical performance clothing across the agriculture and outdoor adventure industries. This combination makes New Zealand the ideal starting place for creating and testing our products before taking them to the world. We put our gear through its paces here, and we back every product so that it will perform globally.
Our unique fabrics, designs and layering system are unparalleled in the market and we partner with the best in the business to provide you with premium products that will have you performing at your peak.
We continue to seek, test and create leading-edge fabric technology, designs and clothing systems that are unparalleled in the market, partnering with top manufacturers to deliver products of the highest standard. Our mission is to Maximize Your Experience, and we set out to achieve this by providing purpose-built gear that is specifically designed for an intended application
OUR People
THE HEARTS BEHIND STONEY CREEK
Here at Stoney Creek, we are real people, passionate about making real gear for real hunters. Our passion was born through generations of hunters that have passed down their primal instinct to hunt, gather and provide for our families and community. We are proud of our heritage and we are proud of our pursuit.
OUR VALUES
Our passion is for providing high quality and hardwearing gear, however, that is only half the story. There is an ethos that drives us: our values. They are home grown in New Zealand and are immensely important to us, with our most fundamental principle being the connection to our families and communities.
PASSION
Prepeared
PROVIDE
Protect
Purpose built
To maximize your experience
We are dedicated to crafting purpose built gear, designed using cutting edge technology that maximizes quality, performance and ultimately your experience. You’ll have the confidence of knowing you have chosen the right gear, specifically designed to perform in your chosen application.
Stoney Creek holds innovation at its core. We are forever on the hunt for new ways to offer cutting edge fabrics and innovative purpose built designs. When it came to offering the market a really technical high-end camouflage pattern, we weren’t happy with where things were at in the market. We set out on a journey to build the world’s best camouflage for hunters. That’s how Tuatara® Camo was born.

Stoney Creek holds innovation at its core. We are forever on the hunt for new ways to offer cutting edge fabrics and innovative purpose built designs. When it came to offering the market a really technical high-end camouflage pattern, we weren’t happy with where things were at in the market. We set out on a journey to build the world’s best camouflage for hunters. That’s how Tuatara® Camo was born.

Become the shadow in the forest. Become the rock on the mountain.